Now I have identified what subject my research project will be based on it is now time to start the research! As well as this, I had been set my second assignment for ‘The Marketing Business’ module which will be outlined how this helped me start my research and also what issues were incurred.
The second assignment for my marketing module was to get into groups of four and create a pitch proposal video based on one of our brands researched in the first assignment. Therefore, within our groups we had to decide which one of our pitch proposals who be best suited to turn into a video. I put forward my pitch proposal and said why mine would be the most effective one as there is a lot of issues that can be discussed. However, my group thought differently. We eventually decided to go with a pitch proposal based on Audi’s customer satisfaction. I felt a bit frustrated that we didn’t pick mine, however, we came up with a really good and fun theme as you can see in the video. As part of the project we had to contact Audi and see if we could get some video footage in the car dealerships. This really helped me learn how I could contact companies, and organise a set meeting in a professional manner. As described in a recent article ‘Good communication is an essential tool in achieving productivity and maintaining strong working relationships at all levels of an organisation’ (Michael Page, 2017).
To start my research for the pathways report I decided to contact a few marketing agencies in the local area to find out some more detail into my issue. I also wanted to contact the agencies to see if I could organise a potential meeting with a current professional in a marketing career. However, after e-mailing five marketing agencies and businesses with marketing departments not one of them replied. Through this I learned that these people are probably very busy and if I started an e-mail with ‘Hi, I am a student currently researching a project’, most of the time they would ignore it. Therefore in the next couple of weeks I will continue contacting organisations, but this time try contacting them through phoning them and seeing if I can get a direct response.
Michael Page. (2017). The importance of good communication in the workplace. Available at: https://www.michaelpage.co.uk/advice/management-advice/
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